If you’re successfully selling products on one e-commerce platform, it might be time to branch out. That doesn’t mean you have to abandon your original setup; instead, consider cross-platform selling to expand your reach and boost sales. Below, we explore cross-platform selling tips and essentials you need to know for some of the most popular sites on the web.
What is Cross-Platform Selling?
As the name likely implies, cross-platform selling is the practice of selling your products or services across several online platforms. Cross-platform selling typically aims to reach a bigger audience, boost brand exposure, and target new customers.
Cross-platform selling may be for you if you’re ready to scale your business and drive sales to the next level. But this method isn’t without its challenges. Keeping up with sales on several platforms is no small feat. Neither is managing logistical details like inventory management, customer complaints, and trends.
That doesn’t mean cross-platform selling is a bad idea. It just means you’ll need to take extra care to plan effectively and anticipate challenges as you get started.
Tips for Selling on Amazon FBA
While it’s not the only platform to sell on, Amazon is by far the most popular online marketplace in the world, based on monthly users and overall revenue sales. If you plan to sell on several platforms, odds are that Amazon will be one of them. Let’s look at how you can set yourself up for success.
1. Use Your Resources
One of the best parts of Amazon FBA is the tools it provides sellers. Make use of Amazon’s inventory management resources to effectively manage and monitor stock levels or sale patterns. You’ll never be caught off guard or out of stock!
2. Optimize for Amazon SEO
You’ll need your product listings to rank well on Amazon search result pages, so you need to optimize for Amazon’s algorithm.
Use Amazon keyword research tools and check out the competition to see which words and phrases score big with customers. Don’t forget to use high-quality product images, too.
3. Collect Testimonials
Do what you can to collect positive customer testimonials sooner rather than later. Encourage customers to leave reviews – perhaps by offering discounts or other rewards – to increase your position on search result pages and boost your credibility.
The competition is steep on Amazon, so it’s really important that your customers feel like they can trust your brand.
Tips for Selling on eBay
eBay is the world’s second-largest online marketplace. It’s a hub for businesses, small and large, hoping to sell antique, used, and new products alike. Let’s look at what you can do to ensure your listings pop.
It’s important to optimize listings on eBay, too. There may be thousands of products for a single search query. That means you’ll have to go beyond writing a good product description; you’ll need to use keywords in titles and elsewhere in your listing. Don’t forget to detail why your product is unique as you optimize.
2. Price Competitively
eBay items can be sold via an auction, or you can set your own prices. Decide what makes the most sense for your business model. If you’re selling wholesale merchandise, it probably makes the most sense to set competitive prices to lure customers.
3. Offer Great Customer Service
A lot of what will help you stand out on a site like eBay is stellar customer service. Respond to customers quickly and prioritize transparency and communication. Offer hassle-free returns as needed so customers know they can count on you as a seller.
Tips for Selling on Other E-Commerce Sites
Should you choose to expand onto other e-commerce platforms, such as Walmart, Esty, or AliExpress, you’ll want to apply the same tips discussed above. But in addition to those essentials, make sure you do your homework.
Ensure you understand the different rules, audiences, and fee structures you’ll be expected to manage on each platform. And, of course, keep your branding consistent on each one. Make sure customers know, recognize, and trust your brand when they see it.
And, above all else, don’t let selling on several platforms water down your business’ reputation by stretching yourself too thin. Stick with one to two platforms at first, then slowly expand until you reach a point that’s sustainable and profitable.
Where to Find Products to Sell Online
No matter where you choose to sell, it’s vital to establish a relationship with reliable wholesale suppliers so you can access quality products for a fair price.
At Nex Deal Inc., we’ve got the best wholesale deals on top merchandise to help your business thrive. Check out our rotating selection of daily wholesale deals to see what’s new, or you can download a complete list of our inventory to browse all of your options. We can’t wait to see how our products can revolutionize your business!