How to Optimize Your Amazon FBA Product Images for Better Sales

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How to Optimize Your Amazon FBA Product Images for Better Sales

A great image can mean the difference between a sale and a flop for your Amazon FBA business. After all, most shoppers don’t scroll past the first page of search results before making a purchase. 

You need something attractive and unique to grab their attention and keep it as they navigate their cursor to the “add to cart” button. 

Here are four simple tips that can help you optimize your Amazon FBA product images to attract more customers and increase sales.

1. Get to Know Amazon’s Image Requirements

Amazon has outlined some basic requirements for main product images that you’ll need to follow when creating your listings. Some of the most important ones include those below:

  • All images must be at least 500 x 500 pixels in size, and all high-quality listing images must be 1,000 x 1,000 pixels.
  • Your images should be set against a plain, white background.
  • Your product should fill at least 80% of your image’s area. 

Ensure that the main image (which appears in search results and acts as the sort of “thumbnail” for your listing) complies with these rules to avoid getting your listing taken down. 

Common Mistakes to Avoid

Low-quality or non-complying images are some of the most common beginner mistakes sellers make when trying to grow their Amazon FBA business. Other mistakes to steer clear of include:

  • Using Irrelevant Images: Don’t pull images of similar or competing products to boost the number of pictures on your listing.
  • Relying on Photoshop: While it’s sometimes necessary and even helpful to edit product photos, listings with no real photos or close-up images of the products can come across as less reliable. 
  • Using Similar Photos: Customers don’t want to see the same product from 15 similar angles – they want to see the product from all sides, in use, compared to other items, etc.

2. Capture High-Quality Photos of Products

High-quality images help draw customers in and boost the trust between shoppers and sellers. This is especially true if you’re selling wholesale bulk merchandise; you might have a lot of competitors selling similar products, and showing that yours are the best helps you beat them in search results. 

You can get good images by taking them yourself, or you can hire a professional. Ordering a single package of your product for a photoshoot can make a huge difference. 

As you take photos, pay attention to elements like the following to make sure they don’t interfere with your ability to get high-quality results:

  • Lighting
  • Backgrounds: ensure they’re solid-colored and aren’t distracting
  • Angles

To set your images apart from others, make sure to photograph unique and vital details like:

  • Item quantity
  • Item quality
  • Packaging
  • Accessories

3. Use Different Types of Images for Engagement

Main product images aren’t the only options for capturing your audience. You can create alternative options to keep shoppers interested and show them why your listing is the best.

Creating new image types is a great way to further incorporate things like Amazon keywords and trends into your listing. You can add them to your photos to make it easy for customers to quickly connect with your product.

Some options you can use to keep your listing interesting and distinct include:

  • Infographics: Create charts, tables, diagrams, and other infographics to show how your product works, why people love it, and the difference it can make in a shopper’s life.
  • Close-Ups: Show shoppers the intimate details of your product by creating close-up images of its individual buttons, parts, etc.
  • Lifestyle Images: Demonstrate how your product can be used by adding it to contextual photos. For instance, if you’re selling watches, create images of your watch on a person’s wrist as they get work done to foster a sense of productivity and attach it to your product. This is a great chance to highlight your product’s unique features and demonstrate how they make a difference when used.

4. Optimize Images for Mobile Viewing

More and more people rely on mobile shopping to find the products they want. Meet your customers where they’re at by optimizing images for mobile viewing. That means making them scalable and ensuring they fit neatly on a condensed version of your listing. 

You can also conduct what’s known as A/B testing and compare two different versions of your listing on multiple devices to find the solutions that work best for you.

Final Thoughts: Why it Helps to Count on Trusted, Reputable Suppliers

No matter what steps you take to optimize your product images, getting your products from a seller who doesn’t cut corners is wise. 

At NexDeal Distribution, our daily wholesale deals span a range of popular niches and feature only the hottest products to help you stay ahead of the competition. Our high-quality product images make it easy to see what you’re getting and determine how to list your product yourself. 

Contact us today to learn more about ordering through our system and how we can help you realize your business goals.