How to Use Keywords to Rank When Selling on Amazon

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How to Use Keywords to Rank When Selling on Amazon

Selling on Amazon can be an uphill battle. With lots of competition and an ever-changing market to keep up with, you’ll need listings that can grab a potential buyer’s attention and steer them away from other options.

But to attract the right consumers to your products and score sales, you’ll want to ensure your listings come up in search results. One of the best and easiest ways to do that is by adding strong keywords to your listing. Let’s take a closer look.

Don’t Use Guesswork

If your goal is to top Amazon’s search results, don’t rely on guesses to get you there. Doing so is often a classic beginner mistake. Turn to a tool that’s designed to give you accurate and helpful Amazon search data so you know what people are looking for and how to tailor your listing to fit.

There’s no shortage of Amazon keyword research tools out there, some of which are free. Just be sure the tool you pick gives you enough information to get the best keywords possible. Also, pay close attention to whether the tool uses Amazon’s actual data to formulate its results.

You’ll want to know things like a keyword’s search volume, relevancy, traffic, etc., so you can get a complete picture of whether it might help your listing. 

Once you’ve located a tool that fits your needs and budget, make sure you also have a note, piece of paper, or spreadsheet on standby to record your findings. Make a note of as many keywords as you can, including those that have high, medium, and low search volumes. 

Another way to get a feel for what tends to work for listings like yours is by going straight to the source: Amazon itself. Type your product’s main keyword (“facial steamer,” for instance) into Amazon’s search bar and check out which words top listings are making use of. 

As a final note, don’t ignore keywords that have a lower search volume or aren’t being used by competitors – they may offer an opportunity to direct unique traffic to your listing. Even if they only deliver a few sales each, those are sales you wouldn’t have gotten otherwise. 

Use the Right Keywords in the Right Place

With your keywords ready to go, your next step is to include them in the places that make the most sense for how relevant they are.

Title: Relevant, High-Traffic Amazon Keywords

Grab your potential consumer’s attention with the words that they’re looking for right in the title of your listing. The more relevant to a shopper’s needs you can make your product title seem, the more likely you may be to rank higher in search results.

Instead of listing your product as a “baby toy,” for example, you might list it as a “fun interactive educational baby toy” to garner more traffic.

Bullet Points: Medium to High-Traffic Keywords

Your product’s bulleted list that appears before its main description is your second priority in terms of high-value keywords. Place the rest of your top Amazon keywords here to show the site that your product is a good result for searches and to keep an interested shopper on your listing.

Description and Back-End: Medium to Low-Traffic Keywords

The description of your product listing can be a great place to pack in more of your low-value Amazon keywords. Remember that even lower-ranking keywords can bring in potential sales and help strengthen your listing overall, so don’t stray away from adding the ones you can.

Be as Relevant as Possible

While it may be tempting to stuff as many keywords as possible into a listing, doing so can actually harm you more than help you. 

If Amazon can’t detect which searches are most relevant to your listing, it may not show up in them at all. Likewise, too many confusing or unrelated keywords can lose a buyer’s interest or fail to communicate what makes your product worth buying.

Final Thoughts

No matter what or how you sell on Amazon, make sure you take the time to create a listing that will bring in traffic and help you reach your goals. Amazon keywords are a great tool to achieve this, as is choosing the right, in-demand products. 

To find the best products to sell on Amazon, look no further than NexDeal Distribution. Our daily wholesale deals have all the hot products you’ll need to create click-worthy and unique product listings. At NexDeal, we’re here to help you every step of the way. Contact us to learn more about how we can help you create a successful Amazon business.