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As an Amazon FBA business owner, you may consider yourself a salesperson. But the real sales champion on your team is not necessarily the person running the business but the product listings that draw shoppers in.
A strong product listing guides a customer through discovering and understanding your product, ultimately helping score sales and boost your credibility. Below, we’ll unpack how to create effective product listings for Amazon FBA so that you can see long-term success in your investments.
Before you do anything else, you’ll need to set aside some time to do some homework. To ensure your product listing shows up in search results and recommendations, you have to discover which words people use to describe products like yours.
In other words, finding Amazon keywords that shoppers use to discover products is key. Once you’ve established which keywords to target, you can blend them into your writing and listing to naturally bring people to your products.
There are many ways to explore keywords, some of which are free. You can use Amazon and Google to search for specific keywords and see which recommendations auto-fill or pop up. This offers insight into what people are searching for and what words you can use to answer their questions.
For example, you might decide to search “wireless charger” and notice that suggestions like “wireless charger for iPhone” or “wireless charger affordable” pop up. That means that including details about iPhones or affordable prices will help your listing land in the results that appear for that search.
You can also use paid keyword research tools from Amazon, Google, or other companies to identify high-volume, relevant keywords that aren’t overly competitive. The goal is to find keywords people search for, but not words all sellers are gunning for.
Your title is the first thing people will see when they stumble on your listing, so make it count. Be sure to use primary (or main) keywords in the title to clearly communicate what you’re selling.
Avoid stuffing your title with dozens of keywords – this tactic makes it confusing for shoppers to understand what your product is. Save those extra words for your bullet points later on.
As you develop a title, consider what it would mean to communicate your item’s unique selling proposition. Is it cheaper than others? Made of a certain material? Meant for a certain audience?
No matter what you decide on, keep things concise and readable. Make sure you understand Amazon’s guidelines for product titles so you don’t run into any hiccups down the road.
You can use bullet points in your product description to fill the area next to images and near pricing information. Ensure that yours are designed to be easy to scan as shoppers skim through your listing.
Point out specific benefits that set your product apart, especially if it’s in a highly congested niche. Now’s the time to add all those secondary keywords and address customer desires and concerns.
When writing your product’s description, think carefully about how to best organize your information. Paragraphs may be better for some products, but others might benefit from bullet points.
If you have many unique features to share, it may be wise to opt for bullet points. But complete sentences may be the way to go if you’d like to clearly explain how and why your product is different.
Use storytelling and brand messaging as you write to help shoppers associate your product with a seller that’s worth trusting.
You can use enhanced brand content (EBC) – like custom images, comparison charts, etc. – to differentiate your product description.
It also helps to rely on high-quality product images that show your product in its best light. Take things to the next level by creating infographics and lifestyle images (which show the product being used) to help shoppers envision it in real life.
Another great way to distinguish yourself is by offering unique products from top retailers. NexDeal Distribution makes it simple to access the hottest daily wholesale deals and find bulk wholesale merchandise that’s in high demand. We can ship directly to Amazon for you so that you can sit back, relax, and watch your hard work pay off.
Regularly check on your listing to see how it’s performing. Likewise, be sure to take some time to analyze customer feedback to make any necessary adjustments.
You might need to look for new keywords, new trends, or things that are going out of style. Always strive to keep things up to date to ensure long-term success.
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