Product Bundling: Increasing Sales and Profits on Amazon FBA

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Product Bundling: Increasing Sales and Profits on Amazon FBA

Everyone loves a good deal. When your customers shop on Amazon, they’re looking for the best value for their money. By using product bundling, you can give them just that – great deals on top products that will keep them coming back for more. Below, we explore what product bundling is and how you can use it to boost your Amazon FBA sales.

What is Product Bundling?

Product bundling is the practice of selling several complementary items together as one unit. It’s similar to the simple “buy one, get one” principle that allows customers to get more products for a reduced price.

Why product bundling works

When used strategically, product bundling is a great way to increase the perceived value of what you’re selling. In other words, bundling makes customers see their purchase as more valuable (even if it isn’t worth much more fiscally). 

Bundling helps you encourage customers to spend more money at your Amazon FBA store by offering them a deal that’s too good to pass up. In most cases, bundles are priced lower than the total cost of the items individually; this helps customers feel like they’re getting more bang for their buck. 

Benefits of Product Bundling on Amazon FBA

Amazon FBA sellers who use product bundling to their advantage can score larger orders, distinguish their products from competitors, and effectively manage inventory to avoid overstock. These benefits can have a significant impact on the health of your business.

Orders Have More Value

When customers see a good deal, they’re not only likely to buy it but other products, too. 

Say you have $50 to spend and get what you’re looking for with money to spare – you’re likely to use that excess to treat yourself or pick up a few more things. Even if you don’t, you’ve still purchased more individual items than you might if they were listed individually.

Happier Customers

Customers can save money with bundling, and they can also save time. Adding bundles to their cart makes it simple to check out quickly and get a good deal on what they’re after. 

Likewise, customers receive the bundle as one delivery, which further increases its perceived value. Convenience comes with a cost, and in this case, it’s being used to your advantage. 

Standing Out from Competition

There may be other sellers offering your products or similar options, but none that are offering the exact same bundles you are. Bundles give you a chance to mix and match products in a way that establishes your brand as one that’s separate from the rest.

Reducing Overstock

Pair products that aren’t selling as well as you’d like with more popular options to cut back on overstock. 

How to Use Product Bundling Successfully

Here’s how you can use product bundling to take your Amazon FBA business to new heights.

  • Know Your Customers: Make sure you have a good idea of who your customers are, what they’re looking for, and how they shop. The more details you know, the easier it will be to curate bundles based on what your customers want. Choose products that make sense together based on what you know, and market your bundles to specific audiences who could benefit from the convenience and value you’re offering.
  • Set Competitive Prices: Analyze the competition to get a feel for an ideal price point for your bundles. Try to offer customers a good deal without slashing your profit margins.
  • Consider Season: Creating seasonal or themed bundles is a quick and easy way to bring in sales you might not otherwise see.
  • Be Smart: When creating a bundle, take the time to give it a strong product description and high-quality images. Always comply with Amazon’s policies to ensure you can sell without any hiccups.

Final Thoughts

To offer killer product bundle options that will help you stand out from the crowd, you need products that are worth their weight. You can count on NexDeal for unique and top-quality daily wholesale deals that will fill your Amazon FBA store’s inventory with hits. Check out our full product inventory to find even more options to put your business on the map.